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Technical SEO Audits: Tips to Close More Transactions

Businesses need SEO services, it is also one of the reasons why marketing matters when expanding reach, and make an impression on their target customers. Just like business establishments, SEO companies need to be audited to know if they’re competitive enough to take on the tasks and results clients demand from them.

In the SEO world, the websites go through checking and examinations to determine its functionality and fix the errors. A healthy website is more viable for transactions with other businesses and can help your company thrive in the long run.

SEO audits have the power to make or break your business transactions. Close more transactions by doing these technical SEO audit hacks:

  1. Get your website crawled.
This is where the SEO audit begins. Have your site crawled to see if there are broken links, plagiarized and duplicated content and bad images. To give a more in-depth explanation of how a website crawler works, it is a bot that search engines operate. Crawlers index and sort the websites, so the relevant ones appear on the search results depending on the user’s query. You can use tools like Semrush and DeepCrawl for website crawling.
  1. Go over the sitemap.
Your sitemap tells the search engines about the structure of your website. It also helps discover new pages. In reviewing and revamping your sitemap, it shouldn’t have errors of any kind. Your sitemap should also be concise—it should only have less than 50,000 URLs. All important pages should be in your sitemap.

There are a number of reasons why marketing matters and content is one of the important factors you need to consider when marketing your business. Make sure that every new content that you publish is added to the site map immediately. Search engines can discover your newly published content and put it on the search results.

  1. Maintain one single version of your website.
Your website should have the same version in desktop and mobile versions. It should only be the browsable one, so bots won’t be confused about your website. Use HTTPS in the URL, so Google won’t find your website suspicious.
  1. Test the website’s speed.
The speed that your website takes to fully load is a crucial part of the SEO audit. No one wants to wait for a website that loads slowly. Most of the time, people would close the tabs if your website takes too long to load its content. Website speed is a deciding factor to your site’s ranking on search engines.

Aside from the speed, make sure that your website is easy to use and navigate. No one wants to use a website that doesn’t have a smooth interface as well.

To test your website’s speed, copy the URL of the site that you want to test and paste it to a site speed test app like the Speed Test Chrome Extension. Testing your site speed through these apps will show you results in real-time.

  1. Check the length of your meta descriptions.
A meta description is a sentence that contains information about your website. It has the power to make any user click your website in the hopes that it will answer their questions.

Besides limiting the characters to 120 to 150, make sure that your meta descriptions are brief yet concise enough, to sum up what your site and each page are all about. Edit them as necessary, incorporate relevant keywords but steer clear of using them all unless you like getting punished by search engines for keyword stuffing.

  1. Check duplicate content.
Duplicate content is everywhere, and it can’t be avoided. With a huge number of articles being published every day across the web, some articles almost look the same. Duplicate content can affect your website. It is just not limited to words, but also to URLs. In checking, you must use:
  • Siteliner.com helps in identifying duplicate content on your website. It gives percentages and matches of your content to other websites.
  • Copyscape is a plagiarism checker tool that helps in detecting plagiarized text across the internet.
  • ScreamingFrog helps you check URLs that lead to duplicate content. You can also use this for checking duplicate keywords.
Spelling and grammar are part of the audit, but checking these add to the already hefty task of auditing. Use the Hemingway App to check spelling and grammar errors before posting content on your website.
  1. Make sure that the website is mobile-friendly.
Now that everyone in the world uses smartphones to browse the internet, don’t let your site lag behind. If you offer services such as beauty, makeup courses or nail technician courses, it is important to be able to cater to the modern customers. Use Google’s Mobile-Friendly Test site and enter your URL. It will give you results immediately and suggest steps for improving your site.

To improve the mobile-friendliness of your website, compress images, embed Youtube videos, and choose a larger font size for the text. Make sure that the site runs smoothly on mobile.

  1. Audit the backlinks.
Backlinks help in making search engines understand the value of your content. Use Ahrefs in auditing backlinks. It gives you an insight into which links go into your website. You can also compare backlinks with your competitors and find ways to rank above them.
  1. Do another round of website crawling.
After you’ve fixed all the errors and inconsistencies of your website, have it crawled one more time to see if the changes are already in place. If some aspects of the site are still defective, you need to make the necessary changes and do it again.
  1. Make a creative pitch.
Now that you’re done with all the necessary SEO audits, you have to get into action. If you offer virtual cooking classes in Canada, pitch your services. Explain how your company or website creates the best content and expands the client’s reach with the right SEO tools. Understand the client’s needs and make sure you put value in every aspect of your pitch. And if it’s a written one, always write in simple words.

There’s no established formula in closing transactions with other businesses using SEO audit techniques. Just do what needs to be done for your website and present your business idea the best way you can. You’d close more transactions in time.

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Topic revision: r2 - 2022-01-07 - ClementeCook
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