20210329 < Main

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---+ March 29, 2021 7:30-9:30PM
*Event*: [[AstronomyOnTap][Astronomy on Tap, Mandarin Edition]]<br>
---+++ Talk 1
*Title*: <br>
*Lecturer*: Quanzhi Ye<br>
*Position*: Staff Astronomer<br>
*Institution*: University of Maryland<br>
---+++ Talk 2
*Title*: <br>
*Lecturer*: Cheng Zhang<br>
*Position*: PhD Candidate<br>
*Institution*: Caltech<br>
---+++ Quiz Questions / Answers
   1. 
<br>
<br>
Lots of lessons learned on this one.<br>
We advertised through our normal channels: YouTube, Caltech calendar, Astronomy on Tap website, Facebook, Twitter, Instagram.<br>
But many of these sites are blocked in mainland China, so we sought to advertise through more standard ways within China.<br>
Unfortunately, registering accounts with some of these services requires a Chinese phone number or Chinese IP!  <br>
Yuguang and Cameron eventually succeeded in making a WeChat personal account tied to Cameron's phone, which allowed <br>
us to register to Weibo and Bilibili.  Then we had to jump through some hoops to make an "official" Caltech Astro account on Bilibili<br>
by getting an authorization letter from someone in the administration, Allison Benter, Director of Digital Communications in the Office<br>
of Strategic Communications.  Yuguang had a connection at Bilibili which helped us get this through, but they still weren't going to<br>
let us broadcast live on their service, because we weren't coming from an IP inside China. <br>
In all of the posts in our social media locations, we put the Chinese text first and foremost and then put English underneath, since <br>
that is our primary audience.  While we got lackluster response in our english-speaking social media outlets, we've gotten a lot of<br>
interest through our chinese-language social media outlets.  Here is our Weibo post: https://m.weibo.cn/status/4617848690837180<br>
Here is a post on Douban: https://www.douban.com/group/topic/216916600/<br>
Additionally, we were contacted by the Caltech Office of Associates (e.g., donors), and they are trying to make an entry into<br>
the chinese-speaking audience, so they offered to advertise our event to their people.<br>

<img src="%ATTACHURLPATH%/20210329.jpg" alt="20210329.jpg" width="768" height="432" />
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Topic revision: r2 - 2021-03-25 - OutreachAdmin