A few times a year, we board the LA Metro trains to interact with the public and answer questions about space science. These events are considered "guerilla astronomy" since they are explicitly targeting everyday people who are just going about their lives, a very different group than the science-enthusiasts who attend our advertised events like public lectures and Astronomy on Tap. Because our goal is to have maximum cross-section with the public, we choose busy trains and stations. To elicit interaction, we hold up signs encouraging people to "Ask an Astrophysicist" and provide some sample questions. Usually we hold the signs at a high-visibility location in the train car in groups of two. If we have an extra "floater" person, they can come and start a conversation about astronomy to indicate to the public that we're legitimate.
We usually schedule these events on a weekend afternoon, when most of the people riding the train are not frantic to get to work or home. In addition to our "official" signs, we bring flyers for our regular public lectures and Astronomy on Tap events, and some NASA swag to hand out.
Typically, most people are initially hesitant to interact with us, mostly because I think people are afraid that we are weirdos. But usually once someone breaks the ice and talks to us, and we respond demonstrating that we're actual scientists and not kooks, we get a lot more interaction from the crowd. Oftentimes, there are a lot of people who are listening who are still too anxious to speak to us, so it really does have a pretty big impact on the passengers.
There are certain policies that the LA Metro has about events on trains: LA metro's code of conduct (see Page 10). Notably:
These events are still experimental, but some lessons that have been learned so far. We need to make it clear that we're from a respectable source: Caltech, NASA, JPL (on the banner/sign). Wear nametags with names/status. Indicate that this is free, and that we're doing this because we care about public science education. Use a tally counter to count the number of people with whom we're interacting. Try to take some photos/video of the interaction for our website/social media.
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